Factors To Improve Your Company with Online Marketing
Clients would now be able to promptly get to your site whenever of day through advanced cells, tablets and with new innovative gadgets, for example, Google Glass not too far off, this is just going to increment.
Thus, an ever increasing number of organizations are currently putting computerized promoting at the core of their business development designs. As indicated by eMarketer, versatile promoting spend in the UK is relied upon to reach nearly £1bn this year, a gigantic increment from a year ago and the aggregate advanced publicizing spend is required to reach £6.1bn, featuring the expanded essentialness and significance of web based advertising.
Your company website is an essential platform to increase your sales and impress your prospects with your products, services, testimonials and news announcements – all of which help to increase your brand awareness. Here are three tips for your website:
- Ensure your website is informative, with a clear layout, strong branding design, and most importantly, great content.
- You should also monitor your competitors’ websites regularly to ensure you can drive forward your product’s unique selling points and engage in the latest industry trends.
- Build credibility by adding references to your associations and accreditations, plus links to your social media channels such as Twitter, Facebook, LinkedIn, Pinterest, YouTube and your blog.
2. Your Branding
Your logo design, colour scheme and straplines must engage and interest your customers to encourage them to choose your brand over your competitors. If your brand does not create the right impression, you can update your company logo through rebranding or by presenting your brand in a new way through an advertising campaign.
A recent example is Coca-Cola who have recently personalised their bottles with people’s names to make their drinks more personalised. The campaign also really engages with customers’ musical interests through their mobile app for this campaign.
3. Video Marketing
YouTube’s blog recently stated that they now have 1 billion unique customers every month and that 6 billion hours of videos are watched every month – which was 50% more in March 2013 than it was in May 2012.
Video marketing is also an essential part of your website and in the days of smart phones, digital cameras and free video editing software it has never been easier. Videos can be embedded on your website and can also be uploaded to, and shared in YouTube. Videos have the ability to show clearly which products and services your company can offer – most people will prefer to watch a 1 minute video than read a page full of text.
Search Engine Optimisation (SEO) is a key way to maximise your website exposure on search engines like Google. When your website has great SEO, you will appear high up in the ‘organic’ search results in Google. At a basic level, SEO is about ensuring you have a content-rich website with well optimised pages, and lots of inbound links and social shares. The internet is a competitive place, and without great SEO it is very difficult to get enough traffic to achieve high levels of enquiries and/or sales.
5. Google Adwords
Google’s Pay-Per-Click advertising known as Google Adwords will give an almost instant increase in your website traffic. As a method of advertising, it is fast, flexible and highly measurable.
Your ads will either appear as one of the 3 links in the shaded box at the top of the page, or in the links on the right hand side of the search result. You choose the keywords and phrases that you want your website to appear for, and then you ‘bid’ for these words. Broadly speaking, the people bidding the most per click will have their website shown highest and most often, and you only pay once anyone has clicked onto your website.