Step Guide to Launching a Successful Full-Time Freelance
Independent work was once considered something you did as an afterthought to make some additional money, investigate another field, or build up another expertise. Today, it’s a chance to transform your interests into a long haul, lucrative vocation. With 53 million individuals functioning as autonomous laborers and developing solid, this portion will make up 40% of the workforce by 2020. These people aren’t taking a shot at their own particular since they need to. In light of a study directed by Contently, more than 66% said they intend to keep it up for in any event the following 10 years.
Doing this full-time offers you the opportunity to assemble a business taking the necessary steps you cherish most, from wherever you need. I should know: I established CloudPeeps, an ability commercial center coordinating organizations with the world’s best independent substance, group, and promoting experts.
Presently, before you call your supervisor and put in your two weeks see, realize this is a long procedure. Truth be told, there are four things you have to do outside of your normal everyday employment before you can begin calling that lounge chair your office.
1. Build Up Your Online Presence
No matter what you’re offering, your voice, tone, and overall image needs to reflect your personality and work style. This will make even strangers feel like they know you (trust is everything!) and help you stand out. Consider how you want to be perceived professionally as you build the following assets: your website and online portfolio, the social channels relevant to your audience’s interest, and your professional photo (here are some handy tips!).
These are the must-haves for an online presence. Others items that’ll help build brand awareness and credibility are a logo, blog, and branded templates for proposals, invoices, and strategy docs.
When building out these assets, make sure everything contributes to a cohesive story that represents your unique personal brand. Be consistent: Your URL and social handles should be the same whenever possible. And be authentic—if you try to be someone else, potential clients will see right through it and will be less likely to trust you. Remember, people respect confidence.
Make your offering and personal brand clear from the start—keep your bio short, to the point, and charming. Finally, don’t underestimate a tagline. It’s your unique selling proposition in 10 words (or less!). Make sure it conveys the value you add.
Read More : Tips & Tricks for Freelancers
2. Find Your First Clients
Thanks to the internet, even a novice freelancer can win over clients. Start by spreading the word to your friends and networks. Let them know you’re accepting work, what you’re looking for, and what you’re offering.
Next, build your brand on social media by sharing interesting stories, anecdotes, and quotes relevant to your field. To get attention on social and cut through the clutter, share posts that are educational, entertaining, visual, or funny. (Bonus points if what you post is all four.) Be punchy and add value to your (prospective) client’s day with your content. Oh, and don’t be afraid to share your work!
Looking to find more structured opportunities? There are a ton of sites dedicated to helping freelancers find jobs. Among them are, of course, CloudPeeps and The Muse, as modern takes. But there’s also Upwork, FlexJobs, Freelancer, Guru, the Envato network, and other older players. Facebook Groups can also be a great source of opportunities! Check out The Freedom to Freelance Project, Dreamers // Doers Jobs, Albert’s Jobs, and the CloudPeeps group for a taste. Use them to your advantage, sign up for the email updates, and pitch, pitch, pitch. These sites will help you build your portfolio as well as a great foundation to learn the ropes of running your own business.
As you continue to build your client base and produce quality work, clients will start referring you to others. Before you know it, you’ll be ready to transition to being a full-time freelancer!
3. Prepare to Be Broke
OK, step four is actually out of place. Because honestly, you’re going to have to keep this in the back of your mind as you’re going through steps one through three. However, before you quit, you do need to ensure that you have money in the bank—no matter how many Twitter followers you’ve gotten or how many clients promise to refer friends.
The minimum amount to save for yourself before leaving your full-time job is four to six months of $0 income living. If you’re not there yet, you’re going to have to cut back on extraneous expenses. We’re talking about making coffee at home, giving up shopping splurges, and forgoing hair cuts. That’s right—I didn’t get my hair cut or styled for over a year when I first quit my job. All in all, put what you make from your side work directly into savings to build the cushion you need to go full-time freelance.
When you’ve saved enough to quit your full-time job, don’t simply cut your old company out of your life. If you like working there, inquire about working together in a freelance capacity. Be ready to explain why you’re a crucial asset and how freelancing will allow you to focus on what’s most important for the organization. Present it as a win-win situation.